Firstly we were determined to try and do something that will transform the structure of farmers’ lives for current and future generations - partly due to the immediate improvement in provenance from the land, and partly because it allows them to educate their children.


Secondly coming from a commercial background, we were very clear that our charitable contributions should be efficient, and that we would hold the books up to scrutiny on a regular basis. Currently we are happy to report that of every pound contributed, 86p ends up being spent directly in the construction of a well.